Social networking has become a powerful tool for the development sector. There were times when non profits had to splurge a lot just to create awareness about the cause and the great efforts they made where often unsung.

Today with the advent of Social networking sites like Orkut, Facebook, Twitter, myspace and many more NGOs can network with the globe without even spending a penny. They can get thousands of people supporting their cause just with a click of a mouse.

Akshaya Patra has been harnessing the social media since last two years. Akshaya Patra is known to have the largest kitchen in the world feeding more than 1 million children every day. But barely anyone knew about this fact until the day we started networking with people through this platform. Today it takes us just a count of seconds to let thousands of people located on different part of the world know about what is happening every minute in The Akshaya Patra Foundation through these social networking sites.

The social media not only helps an NGO to network and generate awareness about the cause, it also helps us get feedback from people across the globe on our work to better every time and move further.

In times of crises Social networking sites has always worked wonders. There are instances when people have raised lakhs of rupees from across the globe within just a few days to support some flood victims in some corner of the sphere.

Social media is a boon to the development sector which if exploited well can truly help us make this planet a better place to live it…